LISA CRON is the author of Wired for Story, Story Genius and most recently, Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life. Her books have been translated into ten languages, her video course, Writing: The Craft of Story at LinkedInLearning.com. Her TEDx talk, Wired for Story, opened Furman University’s 2014 TEDx conference. She spent a decade in publishing, and has been a literary agent, television producer, and story analyst for Hollywood studios. She has also served on the faculty of the School of Visual Arts MFA program in visual narrative and, since 2006, has taught in the UCLA Extension Writers’ Program. In her work as a private story coach, Lisa works with novelists, memoirists, screenwriters, nonprofits, educators, and organizations, helping them master the unparalleled power of story.




